VRBO Annual Partner Summit

Event; Experiential, Marketing & Design

Art Direction; Creative Strategy; Experiential Design; Production; Program Plan & Execution

Awards—Experience Design & Tech

Experiential activation, production management, and environmental design for Vrbo’s annual educational conference, Partner Summit, at Scottsdale, AZ.

Our second year of creating the Vrbo Partner Summit—where all top property owners and partners come to learn and collaborate. Held in Scottsdale, AZ, we fused together the incredible western surroundings and the future-focused subject matter of the conference to create our Electric Cowboy theme.

I was the lead Art Director for this project covering everything visual from set/ stage design and build outs to all print materials and production materials.

Using materials that are visually associated with technology and perceptions of the future, we developed an art direction that brought tech and western culture together. Three stage designs represented three western landscapes. Built from edge-lit acrylic, we visually captured VRBO’s dedication to innovation. The opening reception was set in a western town, with dressings made from light, a photo booth, electronic music and a fireworks display.

My experiential design for set/ stage design: