Genexa—Give An F
TVC; Web; Social & Digital Campaign
Art Direction; Campaign Strategy; UX & UI
Awards—Effie Awards, Clio, Comm Award of Excellence, MediaPost
TVC 0:30
TVC 0:30 & 0:15s
Social & Digital 0:30 & 0:15—
Social—
Landing Page & BabyCenter Partnership Email—
Campaign Gallery & Shoot Stills—
Additional Animation Edits—
Like any campaign out there, it strayed from the original pitch and plan. We have many more sides (experiential, television, digital/social) of this campaign on pause until additional media funding is acquired but are underway.
Below is our winning pitch deck to Genexa highlighting my creative thinking and direction, as well as, outlining some of the other pieces we have temporarily put on hold—
Social TikToks—influencers and additional content