Logic. 2017 Experiential & Pop-UP
EXPERIENTIAL PROJECT
Creative Strategy | Experiential Design | Event Marketing | Program Development | Digital Marketing | Art Direction | Digital Design | Deck Design | Photography
Logic wanted to design an experience for the launch of their new product VapeLeaf - an e-cig with real tobacco in it. In order to generate brand awareness and attract a millennial audience the creative team and I designed Logic’s first ever pop-up experience. The pop-up took place in the lower east side it was full of engaging programming, photo activations, open bar, and a tasting/ education of VapeLeaf products. We partnered with local food shops, DJ’s and artists who painted live murals onsite. I assisted in the planning and strategy of the pop up, art directed the space and designed all digital assets for media partners: DoNYC and Urban Daddy and invited influencers, like fomofeed to generate buzz around the space.
Our winning pitch can be found here
My deck design recap from all of our experiential events and pop-up with Logic / VapeLeaf:
The recap video from our VapeLeaf Pop-Up: