Chateau Souverain

Chateau Souverain wanted to create a program that could provide a unique consumer experience, drive awareness and motivate purchases during the busy holiday season.

To accomplish this I designed a custom label program that utilized digital to engage Chateau Souverain’s target audience. The microsite I designed let consumers create custom labels with their last name replacing the word “Souverain.” The microsite asked consumers under which occasion they were most likely to drink the wine and then produce a share-worthy bottle shot with the custom label applied.The labels were printed and mailed to consumers so they could place them on purchased Chateau Souverain bottles at home. You can view the live site here or watch the video ^. 

To promote the custom label program and drive traffic to the microsite I identified influencers in the home and entertainment category to partner with such as Emily Henderson. These influencers would organically promote the custom label program by posting content on their social channels.

The campaign was a huge success. We generated over 5,000,000 social media impressions through our influencer plan and over 5,000 personalized label orders in 2 months.

View our winning pitch deck I designed  here.