Logic. and it’s new vape brand, Vapeleaf, came to us to help build brand awareness in the U.S., as well as, find a better target within the greater New York City area. After much research, we identified our target to be found in the music industry. We found that a partnership with select music venues and festivals throughout major cities in the U.S. would be the best way to connect to our audience. We did this by building out luxury smoke/ vape lounge experiences at these music venues and festivals.